Always go with the first guess. Eminem was in on it.
Per Marshall himself:
“Sacha [Baron Cohen, a.k.a. Brüno] called me when we were in Europe and he had an idea to do something outrageous at the Movie Awards. I’m a big fan of his work so I agreed to get involved with the gag,” Em said. “I’m thrilled that we pulled this off better than we rehearsed it. It had so many people going ‘nuts,’ so to speak. Everyone was blowing me up about it.”
Some are still claiming that he’s just saying that to save face. But you’d think if that was so, Cohen would dispute it. He’s not. I think we can legitimately conclude it was a well-staged prank.
Wonder how the no homo hip-hop community feels about this one?